Selling a home can be an emotional and daunting task, but with the right approach, you can make the process go smoothly. Here are four best practices for selling your home in 2023:
Price your home right
One of the most important factors in getting your home sold is pricing it correctly. Price it too high and it will sit on the market for a long time. Price it too low and you’ll risk leaving money on the table. Your real estate agent can give you a comparative market analysis (CMA) of your home to help you determine the right price and strategy to get you top dollar within less time.
Keep your emotions in check
Selling a home can be an emotional process, especially if it’s the home where you’ve raised your family or the place where you have many memories. It’s important to remember that you are selling a piece of property and not your personal story. Keep things professional and focused on the selling points of your home. It’s ok to share with your agent some of the reasons you love the home, as it might be the same reasons somebody else with love your home, but make sure to put your business hat on as well.
Hire a real estate agent with expertise in marketing
An experienced agent can help market your home and make it stand out to potential buyers. This can be done through various means such as open house events, professional photos, professional staging, videos, Virtual tours, online marketing campaigns, and more. Find an agent with a good reputation and proven track record to help you get the best results for your home. Digital marketing has become so important for advertising, especially in real estate. Making sure your home is seen by the most eyeballs possible will ensure you’re getting the best price for your home. Whether it’s the various Google ads, YouTube ads, social media ads, etc… make sure you’re hiring an agent that knows how to get you discovered and displayed on each one!
Stage your home properly
Your home’s presentation can make a big impact on potential buyers. Proper staging includes decluttering, cleaning, and arranging furniture in a way that highlights the best features of your home. This also includes ensuring that your home is well-maintained and in good condition, so it makes the best possible impression on potential buyers. There’s a reason why staged homes sell quicker and for more than non-staged homes. Really lean on your real estate agent to bring the right people in place. The experienced agents have the best interior designers and stagers in their corners that have specialties in home sales.
Selling your home can be a big decision, but following these best practices, can increase your chances of a successful sale. By pricing it correctly, keeping your emotions in check, hiring an experienced agent with a specialty in marketing, and presenting your home in the best light possible, you’ll be one step closer to finding the right buyer for your home.